Cyber Graphics Rebrand
Client: Cyber Graphics, LLC
Project Description: Updating the Cyber Graphics brand to a new, refreshed logo that unified three recently acquired companies and brands under a single core enterprise. Goals for this design included modernization and usage improvements, since the previous logo had several print production and consistency issues.
My Role: This was a comprehensive rebrand launch, starting with a logo redesign and continuing with updating all printed and digital collateral, signage, customer presentations, advertisements, internal documents, and trade show materials. I developed a set of brand standards to ensure protection of the brand equity moving forward, and laid created the marketing and communication strategy for the organization. .