Communication Strategy & Event Design:
2018 GFD Summit

Client: Johnson & Johnson Vision

Project Description: The Global Franchise Development Summit is an annual internal marketing event hosted in Florida each spring that brings together the global marketing teams, regional leads, and various agency partners for three days of education, share out and celebration. The goal for this video was to capture the playful spirit of the event, highlight the business value of the Summit, and act as a vehicle for the recently launched new Johnson & Johnson Vision Brand Promise, “Illuminating the Journey.”

Challenges: Capturing a massively complex event over the course of 2.5 days with a lean docs-style video production team, and producing a first-cut video overnight between days 2 and 3 to be previewed for the closing sessions.

My Role – Video: Project Lead, Agency Management, Storyboarding and Messaging Strategy
My Role – Event Design: Design and communication strategy for collateral for all pre-event and event needs, including email communication, event app graphics, registration website design, event booklet, event decor, and executive presentation content and design.


A small sample of the many graphic elements created to reinforce the event theme "Illuminating the Journey," which was also launched as the new Brand Promise for Johnson & Johnson Vision and will endure after the event.