Charing Cross Logo
Before & After
Client: Charing Cross Realty
Project Description: This realty firm wanted a new logo that better represented their brand, a niche firm that focuses on historical restorations. They wanted to feature their headquarter office building in the logo, itself a beautiful architectural restoration, but didn’t like the digital/”cartoon” feel of their current artwork.
I created a traditional hand drawn architectural illustration of their building and converted it to vector graphics for scalable use across their branding suite.
My Role: Architectural Illustration
BEFORE: "cartoon-y" illustration of historic building
AFTER: traditional-style architectural illustration to better match their branding