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Charing Cross Logo
Before & After

Client: Charing Cross Realty

Project Description: This realty firm wanted a new logo that better represented their brand, a niche firm that focuses on historical restorations. They wanted to feature their headquarter office building in the logo, itself a beautiful architectural restoration, but didn’t like the digital/”cartoon” feel of their current artwork.

I created a traditional hand drawn architectural illustration of their building and converted it to vector graphics for scalable use across their branding suite.

My Role: Architectural Illustration

 

BEFORE:  "cartoon-y" illustration of historic building

BEFORE: "cartoon-y" illustration of historic building

AFTER:  traditional-style architectural illustration to better match their branding 

AFTER: traditional-style architectural illustration to better match their branding