Happy Hips & Hamstrings eBook
Client: Blake Mason, Instagram Influencer
Project Description: Design and creation of yoga/stretching eBook, plus a social media marketing campaign to support the launch and continued promotion of the book.
Challenges: Blake had no existing branding or marketing strategy, but she did have a representative body of work through her popular Instagram account from which to build a brand story, and trusted me to build a strategy for her from scratch.
My Role: Book layout and design, copy editing, campaign development, campaign graphics creation
Results: eBook launches May 9